At Felt, there are four key challenges we impose on ourselves every day as we design and develop our bicycles:

First: To never be satisfied. We are driven to constantly push every model and every design. This can translate to reduced weight, higher performance, additional features, enhanced comfort, better looks, greater dollar value, or most likely, a combination of all these attributes.

Second: To see beyond the limits of technology. We are constantly looking forward, getting a sense of what is beyond the current known technological limitations. Whether it’s new materials, new tube forming processes or revolutionary design concepts, Felt is always looking beyond the scope of our imagination.

Third: To maximise performance, ride quality, aesthetics, and attention to detail. At Felt, we emphasise ride quality as much as we do efficiency, and that is why our engineers scrutinise the smallest of details. Every tube, wall-thickness, butting placement, taper and flare was specifically designed to give a lively, reactive, comfortable, all-day-long ride without sacrificing any measure of efficiency.

Fourth: To exceed rider’s expectations, by providing a sense of individuality, inspiration and pride in ownership. At Felt, we recognise that if you try to be all things to everyone, you usually end up being nothing to no one. We know there are riders who are searching for that one bicycle that reflects their individual personality, their style and their personal standards for quality and excellence. And more importantly, a bike that inspires them to get out and ride. Every decision we make goes toward producing a bicycle that delivers pride in ownership.

These four key goals help us to achieve our mission:

“To design, develop, and deliver the best bicycles in the world. Period.”