Mule Bar

Company History

"Put that another way, because we’re definitely not organised enough to have written a company history, a mission statement or anything else like that - Why are we doing this?

It all started on Cerro Aconcagua in the Andes, pretty high up at about 6200m where we had a lot of problems with our stomachs, were unable to find food you can eat and digest easily when you’re really out there. This is the mule and gaucho which inspired our the name of the bars and the icon silhouette we use.

...That was in 2002. We got back to the sunny Wiltshire-Hampshire border in the New Forest, back to our makeshift office, the “Loveshack” and QMFC kitchen, and we got started on cooking up some ideas we’d had on the Andes expedition. The first bars were all over the place and wouldn’t fuel much, let alone an adventure, but they did spur us on. We kept at it most Friday afternoons, skiving off the dayjob mostly and finally started getting somewhere in about late 2004. Guinea pigs are easy to find when food’s involved with bikers and climbers and so we kept trying out the bars on mates who we were out riding with and after about ten times of turning up to races and being told our bars were better than the ones on sale we thought we’d better do something about it. We formed Fuel for Adventure, because that’s exactly what it is, and started designing wrappers, getting key nutritional help from our now partner Matt Lovell who just happens to be the England RFU nutritional advisor and took the bars off to a great mountain bike race all round Scotland. The bars went down a storm. Since then we’ve been out there spending long hours cooking up prototype after prototype and getting the bars better and better and tastier and tastier and delivering more and more energy. MuleBar has summited Everest, has ridden and now sponsors the incredible Absa Cape Epic mountain bike stage race across South Africa, is the Official Energy Bar of The 2009 Tour of Britain and the list goes on and on. The key thing is it’s Fuel for Adventure, for everybody’s personal adventure.