Chris King chooses Saddleback for full range distribution in the UK

The Saddleback team is proud to announce that starting immediately, we are the exclusive UK distributor for the entire range of Chris King Precision Components.

Following years of sterling work with Chris King, Mark Pearce at Evolution Imports has decided to step away from distribution of the brand and we are thrilled that Chris King has come directly to Saddleback with the opportunity to take on the mantle of brand representation in the UK and expand beyond the hubs market.

"Over the past five years, we have enjoyed a very positive OEM relationship with Chris King Precision Components and have always felt that given the opportunity, they would be a great fit to our overall brand strategy," says Saddleback founder and managing director, Andy Wigmore. "We are delighted that we have been afforded this opportunity to build on the good work that Mark Pearce has done over all these years and look forward to taking the brand to the next level. Given our recent announcements about adding Intense and Alchemy to our brand line up, this addition couldn't have come at a better time."

"The Saddleback team is uniquely positioned to build our brands to a new level with progressive brand marketing, responsive logistics, dealer education, and superb customer care," states Jeff Menand, Global Business Development for King Cycle Group. "Saddleback has a portfolio of premium brands that represent the best of the best in the marketplace. Our brands fit precisely into Saddleback's growth strategy of serving the most active dealers and athletes within mountain biking, road cycling, adventure travel, cyclocross and BMX race disciplines."

Saddleback's experience with Chris King as an Enve wheel partner since 2011 has only served to increase our collective respect for this incredible brand, which is certainly one of the most esteemed names in the cycling world. Our blooming partnership with the Portland, Oregon-based company means we'll be able to offer the fruits of over 40 years of industry-leading innovation including hubs, headsets and bottom brackets, as well as supporting Chris King's legendary warranties in the UK.

We are looking forward to reaffirming our commitment to marketing activities with the brand in order to step up Chris King exposure on these shores. We are also investigating additional upgrade packages with our other partners and will continue to pair Enve with Chris King's sumptuously smooth, ultra-reliable hubs.


Dealer Information:

If you are interested in becoming a Chris King dealer, please get in touch with your local area sales representative:

South West and Ireland – Oli Hunter – 07917 462225 – oli@saddleback.co.uk

South East – Justin Hoy – 07917 462224 – justin@saddleback.co.uk

The North – Michael Fish – 07917 462223 – michael@saddleback.co.uk