Sidi Cycling

Sidi is the original cycling shoe innovator and has continued to refine the connection between rider and pedal for over 40 years. Often imitated, Sidi's influence on the world of cycling footwear cannot be overstated: if it's a feature that's become standard in high-end cycling shoe design, the chances are it originates with this prestigious Italian brand.

Sidi's unique blend of heritage, innovation and professional development is more alive than ever, Chris Froome having worn Sidi Wire Carbon shoes to victory in the 2015 Tour de France and following up with another win in 2016 wearing prototype Sidi Shot shoes.

In addition to Froome, many other stars of both road cycling and mountain biking choose the brand's shoes for their legendary comfort – Romain Bardet, Adam Yates, Richie Porte, Esteban Chaves, Marcel Kittel, Nino Schurter and Julien Absalon to name just a few.