Accelerating innovation

No other company in the world puts as much time, energy, and force of will into optimising the bicycle wheel for maximum speed. It’s a constant pursuit. An expectation that every year we’ll push the envelope that much farther. Deliver more speed, more performance, and more wins for our riders.
Which explains why we’re also the only wheel company to own two aerodynamic rim shape patents, each optimised for a different application, that push well beyond the aerodynamic confines of other companies’ traditional V-shaped carbon rims. The intentionally radical shaping reattaches the drag-
inducing airflow that breaks and swirls off as the inherently un-aerodynamic round tire plows through the air. The smoothed airflow means less drag, faster times on the course and bigger wins for you.
But wheels are only the start. Our passion for perfection in cycling is unlimited. Any opportunity for improvement in the bicycle is fair game for our engineering team to explore. If an optimised tire will make our wheels faster, we’ll build it. If our composite research leads to a breakthrough on crank
stiffness, stem durability or handlebar comfort – we’ll make them. If we see any area of bicycle development we think we know how to improve, it’s a guaranteed we’ll be up burning the midnight oil, designing, modeling and prototyping the next idea. It’s a quest for speed. In any and every form we can think of. That’s just what happens when you pull together the brightest minds from the aerospace, Formula 1 and even chemical engineering fields and give them the freedom to focus all their energy on the passion that brought us all together in the first place: winning on the bike.