Famous Italian component brand comes to Saddleback for exclusive distribution
Saddleback is thrilled to announce that 3T will officially join our elite performance portfolio on 1 August 2017.
The Italian brand's rich racing heritage and reputation for innovation and quality mark 3T out as the perfect fit for Saddleback, where this most prestigious component manufacturer will find a place alongside fellow leading Italian marques Castelli and Sidi.
Born in Torino in 1961, 3T components have taken the world's best riders to palmarès including the Tour de France, Giro d'Italia, multiple world championships and the World Hour Record. Today the brand supports BMC Racing Team as well as the international Pewag Racing Team in triathlon.
With the imminent launch of an updated, more rounded component range and exciting developments in the form of its new Strada road frameset, Saddleback welcomes 3T during the latest phase of a renaissance started by CEO Rene´ Wiertz in 2007.
Joined by Cervelo founder Gerard Vroomen in 2015 and Dave Koesel in 2016, 3T has continued to go from strength to strength, revolutionising the tri bar with the reverse-bullhorn Revo, and taking gravel riding seriously with the game-changing Exploro.
"We couldn't be happier that 3T has chosen to partner with us and look forward to working closely with the 3T team as the brand enters an exciting new phase of product launches and development," says Richard Mardle, Saddleback's brand director. "Having that famous 3T logo on your bars is the mark of a real cyclist. The brand is synonymous with the sport's heritage and is one of the most innovative companies in cycling."
"We're excited to start working with Saddleback," says Nicola Lazzari, 3T's COO EMEA. "We feel this is going to be a great match and are confident that our partnership will strengthen the 3T brand, increasing visibility across UK and Ireland while also giving significant exposure to the more technical products of our range, such as the Zero25 seatpost, Revo aerobar and of course, our new Exploro and Strada framesets."
Saddleback will be bringing 3T to your local bike shop this Autumn. For more information on 3T products, visit the 3T website.