The first in our series of brand round-ups, we take a look at ROTOR's UK re-launch under Saddleback

Core Bike provided the ideal platform to officially launch our distribution of ROTOR to the UK trade. The Spanish brand's area of our suite included a wide selection of chainrings, cranksets, power meters and bottom brackets, highlighting the breadth and quality of ROTOR's extensive range. The centrepiece of the custom-built stand was a ROTOR UNO, INpower and QXL equipped bike hooked up to a stationary trainer and ROTOR's Torque 360 software.

The combination of the chance to engage first hand with ROTOR's fully hydraulic groupset, along with the opportunity to check pedal smoothness and be prescribed individual Q-Ring orientation, proved wildly popular, with swathes of showgoers jumping aboard the Astute-topped seatpost to have a go. The set-up's popularity and practicality also highlighted the great potential for similar in-store installations in promoting the benefits of the ROTOR system.

ROTOR's international customer service manager, Boris Hrusovsky, was on hand to talk through the range with dealers and chat about all things technical, from Q-Ring compatibility to INpower set-ups and Optimum Chainring Angle testing. Boris was soon joined by ROTOR global sales director José Luis Sanz and marketing manager Chris Tarlton, who explained the brand's ongoing world-wide push and the exciting involvement with Team Dimension Data in 2016.

Check out the gallery for pictorial highlights! You'll find more shots in our Flickr steam.