Troy Lee Designs, the world's most prestigious MTB apparel and protection brand chooses Saddleback for exclusive UK distribution
We are delighted to announce that as of 1 November 2016, Saddleback will be the exclusive UK distributor for Troy Lee Designs with carryover stock available from this date and the full 2017 range due to land next February.
The addition of this most prestigious mountain biking brand reinforces both our commitment to the distribution of elite performance products and our dominance in the high-end MTB sector with Troy Lee Designs joining Intense Cycles, ENVE and Chris King.
Troy Lee said: "Saddleback's commitment to IBDs, service, product availability, unreal store build outs and marketing is some of the best I've seen. What I was most excited about though is how they become an extension of your brand in the UK. They knew from day one what TLD is about."
From the 2017 range, Troy Lee Designs' full clothing and protection lines will be available to UK dealers only through Saddleback. We will be using our brand marketing expertise to relaunch Troy Lee Designs to give this distinctive, authentic brand greater visibility in the UK market. The Saddleback team will begin presenting the range for pre-orders to dealers nationwide immediately. If you would like to book a meeting to see and discuss the new range, please get in touch with your local area sales representative.
Martin Astley has been appointed UK Troy Lee Designs brand manager, his extensive experience in the world of mountain biking as well as his brand management of Intense Cycles ideally placing him to drive the brand forward in the UK.
"Adding Troy Lee Designs to the Saddleback portfolio is huge for us," says Martin. "Company founder Andy Wigmore set a clear goal for the business to focus only on elite performance brands that are associated with the highest level of professional racing and it's hard to imagine a brand that fits that criterion better than TLD. We have some clear links between the elite MTB brands in our portfolio now with Troy Lee Designs, Intense, ENVE and Chris King so look out for some exciting collaborative projects in the near future."
Saddleback founder, Andy Wigmore, added: "Troy Lee Designs was the brand we wanted in our portfolio for premium mountain bike apparel and protection – we were simply not interested in any other brand. TLD represents everything we value in a brand – a rich history of professional riding that resonates with the cycling community and a catalogue of undeniably high-performance products. TLD is a perfect fit for our mountain bike portfolio of the sport's finest brands."
Dealers will be able to see the full Troy Lee Designs 2017 range at our House Show, which is to be run from our new purpose-built premises on 27-29 September. Invitations will be on their way to dealers very soon.