Our Philosophy

At Saddleback, we're proud to be intrinsically linked to elite cycling. Whether creating products showcased at the highest echelons of the sport or those boasting exclusive, industry-leading designs, all our brands produce the finest cycling gear to which the discerning rider aspires.

Cultivating strong relationships with all our brands is incredibly important and for that reason, we maintain a select number so that we can give each brand the attention it deserves. This attitude has been proven over more than 10 years of brand building, which has seen us develop a portfolio of cycling's most prestigious names in both road and mountain biking.

The Saddleback team has worked hard to earn our reputation as one of the most well-respected businesses in the UK industry and we will continue to devote our combined effort and enthusiasm towards maintaining our place as the premier distributor of elite performance cycling products.