When Stages launched its first power meter in early 2013, it changed the market completely. The combination of simplicity, accuracy, wide crankset compatibility, user friendliness and incredible value re-shaped the marketplace with its introduction of a single sided power meter, enabling all categories of rider to have access to power. Just two years on, the miniature technology proved its worth at Team Sky; a vital tool in Chris Froome's 2015 Tour de France win, cementing Stages as a serious player and key innovator in the world of cycling.
Stages has soared to prominence and plaudits in only a few short years thanks to its exceptional power meters, which offer everything both recreational riders and top professionals need without the complexity and high cost of many competitor's units.
The Boulder, Colorado, based company's beginnings were in creating power meters for gym bikes, which led to the concept of a smaller, lighter, simpler and less expensive power measurement device for cyclists of all levels to get more out of their training.
A desire for simplicity didn't preclude Stages from seeking innovation; the company ushered in many firsts to the world of power meters that left more established brands scrambling to catch up.
Active temperature compensation meant there would be no need for riders to re-zero their meters as days warmed up while an accelerometer measured cadence without the need for magnets. Battery changes – every 200 hours of riding – could be easily performed at home while Bluetooth Smart compatibility, in addition to ANT+, made the unit future proof and also allowed Stages to create an app for over-the-air firmware updates. Best of all for weight-conscious roadies, the module would add only 20g.
Perhaps the single biggest turning point for Stages was the start of the small company's association with Team Sky. The British super-team had already scored two Tour de France victories by the time the deal was announced in January 2014 and given the team's reputation for obsessive attention to detail, the decision to move away from an established power meter partner and choose Stages was a coup.
That Tour winner Chris Froome and his teammates would be using a Stages power meter in the 2014 season seemed to be the news that cyclists were waiting for – Stages meters began to sell out around the world. Just as important for the relative newcomer's reputation was the news that – having tested the units with characteristic thoroughness in 2014 – Team Sky would choose to renew with Stages for 2015.
2015 proved to be a hugely important year for the company. Not only did Chris Froome win the Tour de France using a stock Gen2 Stages Power meter, but Stages also announced the launch of carbon-armed meters for the first time, including an own-brand, SRAM compatible arm and FSA options.
The 2016 season has also proved exceptional with Team Sky once again dominating the Tour de France on Stages power meters. Meanwhile the brand itself has taken a leap forward with the introduction of the Dash cycling computer and Link online training software – a power training ecosystem to give every rider personalised feedback.
Since Stages joined Saddleback in August 2013, we have built the company's profile and presence in the UK simultaneously with the brand's growing notoriety within the worldwide cycling scene. Today, we continue to work closely with the brand in order to showcase its exceptional products through an exclusively IBD network.
Stages' carbon power meters are the result of intensive development that challenged the Stages engineering team to overcome the difficulties of accurately measuring carbon deflection in varying temperatures. The result is a redesigned power module that's visually identical to the company's other Gen2 housing and offers riders the same simple and easy to use, yet feature rich, power measurement.
Like all Stages units, Stages Carbon includes accuracy boosting Active Temperature Compensation as well as Bluetooth Smart and ANT+ communication protocols while adding only 20g in weight. The housing is also smaller than the previous generation for improved clearance.
Developed in partnership with FSA, the hollow carbon crankarm weighs only 140g and offers native compatibility with FSA BB386EVO cranksets while three aftermarket spindles are designed to offer compatibility with a SRAM-style asymmetric interface.
Stages Dash is a new GPS-enabled cycling head unit that's user-friendly, practical, feature rich and exceptionally clever. Pairing with Stages' new Link online training software, Dash offers personalised training sessions every day with on-screen prompts to make becoming a stronger cyclist easier than ever before.
Whether you want to get deep into power training analytics or keep things simple, Stages Dash has you covered. The streamlined interface allows a wealth of visual customisation on the 2.7-inch high-res screen. Dash can be viewed portrait or landscape with up to 16 data fields and even a split screen mode for viewing route elevation as well as essential metrics.
If you don't want to spend time customising, Dash can automatically give you the most important training data based on what sensors you have connected during your ride – be it power, heart rate or other Bluetooth / ANT+ compatible devices.
Dash and Link have been designed in tandem and tie together Stages' power training ecosystem. Link includes everything you need to become a better cyclist: weekly, monthly and yearly training plans; activity upload; performance analysis; Dash screen set-up; and power meter management.
Enter your goals and available training time and Link will dynamically build workouts for you to download to Dash. Once you've uploaded your activity data, Link will assess your performance and update your training plan to suit your progress.
Stages Dash is set for release in Spring 2017.
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